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Instagram brings ads to IGTV

Instagram brings ads to IGTV


Instagram brings ads to IGTV, tests monetisation badges for Live
For the first time ever, Instagram is bringing ads to its IGTV platform, opening up the option to around 200 approved, English-speaking creator partners, including Ikea, Puma, and Sephora. For now, the ads will only appear when people click to watch IGTV videos from previews in their feed, and will be vertical videos up to 15 seconds long. Instagram is also planning to test badges for Instagram Live with a small number of users and business from next month, helping creators further monetise the platform.

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