Social Media Video content, no matter the platform or format, is going to be big in 2021!
From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content.
The key to making video a success in 2021 is to strategically think about your audience and tap into them where they’re most comfortable.
For example, if you’re hoping to expand into a Gen Z market, you might want to think about TikTok. Or if you already have an active and engaged audience on Instagram, experimenting with IGTV videos or Reels could be your way to expand that reach.
If creating video content sounds overwhelming, know that more video content doesn’t have to mean more work. A lot of brands are cleverly repurposing video content from one platform to another.
Take Action in 2021: Share Your First Instagram Reels Video
If you’ve not jumped on the Reels bandwagon yet, now’s the time. Instagram Reels content is pushed to all Instagram users, not just to those that follow you. And, since it’s still fairly new, Instagram is giving Reels major prominence.
Instagram Reels can be discovered in many places on the Instagram app — which accounts for it being a major growth hack for 2021!
In fact, there are 4 ways people can discover your Instagram Reels:
- The new Reels tab in the home screen navigation
- Scrolling the Home feed
- The Explore page
- The Reels tab on individual profiles
- If you want to get more eyes on your content, Instagram Reels is the best place to start.
WE’RE MAD ABOUT SOCIAL MEDIA.
Social Media growth and engagement is very hard these days and very time consuming. Taking into consideration that all major social media platforms are changing the digital environment almost daily. The algorithms are changing constantly, new features added/upgraded all the time, the different types of Content you need to create, plus the whole breadth of video platforms and the multiple marketing options available.
Where do you start? Well you can start by investing with a local Social Media Agency who will take your social media to the next level. We won’t only do the work for you but educate you at the same time.
Fortunately, MAD Social media marketing experts know how to utilise these networks to drive awareness and convert qualified leads into customers.
THINK YOU MIGHT WANT TO WORK TOGETHER? GET IN TOUCH WITH ME AND LET’S TALK IT OVER!
CALL US 1800 595 502 or email us firstname.lastname@example.org